[LOGO DESIGN] Logo design is a great challenge. An art director’s objective is to create a memorable symbol that appropriately represents the nature and strength of the product or business it is to be associated with. Research of the project and communication with the client is important. Logo design involves the creation of a mark and logo type. (The ‘swoosh’ is the mark and ‘Nike’ is the logo type). Also, for a logo to be functional it must be recognizable at a very small size and should be equally appealing in black and white as in color. Graphic elements, illustrations, and typography must be handled with delicacy, precision, and poise. The symbol’s lasting impression is most important. The eye and mind recognize much more than we can acknowledge. Perception is immediate and unblind, even without conscious inspection. It takes a great deal of time to nail down a logo. Each and every business should have a strong identity whose logo serves as the root symbol by reflecting it’s personality, attitude, strengths, and services. Therefore, it is important to realize and understand a logo is much more than a random font and clip art.		What is it? The G-Mo Design logo has raised many conversations of interest over the years. While I never really reveal what exactly it represents, I usually reverse the question and ask, "what do you think it is?" The answers are interesting as people perceive my logo design intentions were sexual or evil. A snake, sperm cell, or a devil are among the most common responses. I'm just happy to hear that people find it intriguing to say the least. -- Gerard Mohammed