| Throughout our training and experience, we have
developed a practice that leads to successful final project development in all
areas of visual communications. Our process is a blueprint that guides us in
creative strategy from the first handshake to the final product. |
| [RESEARCH] |
| Preparation and organization are the crucial
initial steps in developing a successful project in a proficient manner. To
begin, it is necessary to communicate ideas with our clients. We want to know
the goals, targeted audience, content, style, and function of the prospective
project in order to apply efficient marketing strategies. Communication between
us and the client is very important in satisfying the demands of each project. |
| [CONCEPT] |
| Concepts begin to develop from
the initial research of a project. Creative process
generally begins with limitless nothingness -- a
blank sheet of paper or computer screen. Under the
guidelines of the project's demands, ideas form
from churning creative energy. A mental construction
begins with shapes and forms orchestrated to create
a visual image representing the message, characteristics,
and objectives of the job. This problem solving
stage generates the various directions. These ideas
are presented to the client as thumbnails and compositions. |
| [DESIGN
& PRODUCTION] |
Based on preliminary
discussions, agreements, and concepts the project
is now ready to enter the production phase. Upon
further review, the more successful conceptions
are created on the computer allowing the client
to visualize more clearly the evolving characteristics,
traits, and personality. Such elements as color,
layout, typeface, graphics, illustrations, photography,
and etc. are explored to best represent the project.
Throughout the design phase, our client’s feedback
and approval is necessary and appreciated.
Final production begins once a definitive direction
is approved. Our expertise in final product development
is implemented during this stage. The layout and
mechanics of the project are considered and tested
for final execution. For professional print and
web projects many variables are determined and addressed.
Print projects involve layout, resolution, ink,
paper, and final printer mechanicals. Web projects
involve custom programming solutions (such as html,
java script, cgi-perl, Flash action script, and
etc.), expertise in resolution, file formatting,
forms, database management, and etc. While print
design requires the final service of a commercial
printer, web-design depends on the integration of
computer programming and the layout of images and
text to appear in a web browser for user interactivity. |
| [DELIVERY] |
| Upon final approval,
projects are delivered to our clients in the appropriate
format. |
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A
spark jumps across synapse gaps in the brain giving birth
to ideas. Such activity in the intelligent human brain
has accelerated the progress of the human race.
Creativity is a mysterious phenomenon. Where does it come
from? What inspires it? Throughout human evolution the
conscious social mind has developed into an elite creative
problem solving mechanism. We have put our brains to work
in a threatening world to survive in an increasingly safe
and comfortable manner. Creativity allows us to be intelligent
and resourceful beings.
Social survival begins with the ability to warn and learn
from each other through communication. From cave drawings
to printed books, visual communication has assisted our
species to survive and flourish.
Graphic design is a socio-cultural element that combines
art, technology, and commerce. Graphics, typography, illustrations,
and images are used in society to forewarn, identify,
instruct, symbolize, measure, and trade. |
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